About Us

Founding Board

Kevin and Audra, Craig and Michelle. Two brothers and their wives. Two ride and two don’t. All four solid Wisconsinites. Parents to a collective mass of five amazing people. One lawyer, one nurse, one government employee, one communications specialist. Not one of us served, but all are grateful to those who have protected our freedoms, and continue to do so, on our behalf.

Looking to combine two long time passions of Veteran support and motorcycle riding, Kevin had been looking for a way to make a large, impactful difference in a small number of lives rather than a slight difference across many. In the fall of 2014, he read an article on the therapeutic benefits of motorcycle ownership amongst Veterans with PTSD, particularly when faced with different challenges upon returning to civilian life.  Choosing to specifically focus on Wisconsin Veterans, Kevin’s vision came to life and Hogs for Heroes was born.

Working in conjunction with everyday citizens, businesses and other veteran’s organizations, we have already seen tremendous results for Wisconsin Veterans. Hogs for Heroes is truly a grassroots effort, impacting the lives of our veterans and those that support them. Please join us on our journey as we continue to positively impact the life of another deserving Veteran rider.

Our Advisory Board

Enlisting volunteer members of our community, an Advisory Board collaborates with and provides direction to our Founding Board in three primary areas:

  1. Participate in decision making as it pertains to the selection of a Veteran candidate in the gifting process.
  2. Advise on any operational or strategic matters brought to them by the Founding Board.
  3. Serve as community liaisons, fundraising advocates and organizational ambassadors for Hogs For Heroes throughout the state of Wisconsin.
Learn More

Latest News

Hogs For Heroes started in the spring of 2015 with the goal of giving one bike a year. Right on plan, we gifted our first bike in May of 2016…and with the close of the 2019 riding season, this small family nonprofit put a total of ELEVEN injured Wisconsin Veteran riders back on the road. We work year round to raise funds for bikes and because of your support, we will be gifting FIVE Harleys in 2020. Stay tuned!

LIKE Us & Share Us on Facebook this is where we share the majority of our announcements and communications. The more others know about what we’re doing, the faster we can make our vision a reality for another injured Veteran rider.


OUR LAST BIKE GIFTING OF 2020: This one wasn’t planned! We rolled into 2020 with plans to return the gift of healing freedom to four injured WI Veteran riders. A stunning $16,000 donation was given to us by the CVMA 45-3 Chapter in the Fox Valley in February, and we hoped to add one more…until, COVID. Events were cancelled, donations nearly stopped, and fundraising came to halt. We didn’t think we’d raise the remainder until Sloppy Joe’s Saloon and Spoon held a Poker Run in June for us and raised $6,200…allowing a fifth bike to be gifted at a time when support and healing are more important than ever. Enter our next recipient, the last of 2020, and our 16th overall to have had their lives impacted by your generosity in just four seasons of gifting bikes— a giant leap from our goal of one a year. Unlike our typically private approach to notifying recipients, we surprised #16 by taking the stage at the U.S. Military Vets MC “Fire For Effect” Veteran’s fundraiser where he was working… and surrounded by Brotherhood. Lots of tears, just sayin’.

This year has been incredibly challenging for so many, for a variety of reasons and, of course, at different levels of impact. Not all struggles are the same, but all are struggling at some level. Nonprofit’s are no different and we, too, have been affected by this pandemic. We anticipate a leaner year of gifting motorcycles in 2021…but hope for two giftings in 2021. The way we figure it, if we can change just two more deserving Veteran lives then we, as a community, are still far better off and our collective efforts will be worth it.


MEET OUR “SWEET 16” RECIPIENT:  Jarred West of Fond du Lac, WI spent almost 13 years in the Army National Guard before being medically discharged with PTSD.   He’s been a fighter his entire life—through a difficult childhood, two combat deployments and life decisions that caused him to lose everything.  He fought to rebuild, for himself and his family, and after selling his motorcycle 5 years ago, he’s fought to get back on the road and keep riding in his life.   Learn how he fought to move forward and read his story here.   Jarred searched the state’s dealerships to find the preowned Street Glide Special he wanted, and when his dream landed on the showroom floor of Uke’s Harley-Davidson in Kenosha, WI, they helped us fit his dream into our budget!


NOT THAT LONG AGO #15 RETURNED TO THE ROAD!: Our 15th Veteran to receive a Harley is Staff Sergeant Trent Endicott, Sr., a Marine Veteran from Wisconsin Dells! Trent spent five of his nearly eleven years in service as a Marine Force Reconnaissance Team Member. He loved everything about his job and had plans for a longer military career until the toll of five different Traumatic Brain Injuries caused him to suffer two strokes at age 29. Learn how he fought though his life change and catch his story here. Trent picked out a killer, 2018 Street Glide Special in matte white and Reel Brother’s H-D in Mauston gave us a super sweet deal on this loaded beauty!

COOLEST BREAKING NEWS YET… We have a beer!  On July 1, 2020, the partnership efforts of Capital Brewery and The Tavern League of Wisconsin rolled out a special, seasonal creation to express their deep gratitude to Veterans and desire to support those who have served.  See a flyer here!

They have chosen to support Hogs For Heroes and we will benefit from a portion of this beers profits!  The Golden Ale is crisp and refreshing…and has a beautifully designed patriotic can perfectly reflecting our unique, healing mission.   Find it in liquor and grocery stores that sell Wisconsin’s awesome Capital Brewery beer products and ask your favorite bars and restaurants to bring it in.  What a super cool Wisconsin style win-win!  #HONORED #DRINKBEERFORACAUSE


NEWS:  Sergeant First Class, Todd Richer, an Army Veteran from Sheboygan, WI was our 14th Veteran to return to the road. On July 11, 2020, Todd received his keys to a beautiful Kinetic Green 2019 H-D Street Glide, a color that reminds him of his beloved Army Green. Todd served for over 22 years in a combination of Army Reserves, Navy and Army National Guard during which he deployed to combat zones on three different tours. He has chosen to continue serving his fellow brothers and sisters by working as an Assistant Country Veterans Service Officer in Sheboygan County.   Read Todd’s full story here.


SUPER COOL NEWS:  Our Founding Family was surprised this past November by our Recipients and their spouses, along with our Advisory Board and their spouses, at a family party they pulled together to honor and thank us!  NBC15 Madison was on hand to capture the surprise moment and then tell us we had been selected for their “Making A Difference” Award.  This beautiful piece was created and narrated by NBC News Anchor John Stofflet and his skilled team, and features our first recipient, Sun Prairie Marine Scott Kruchten.    Catch the video here.


LEARN ABOUT PAST RECIPIENTS! Miss the stories of our past Recipients?  Catch them below by simply clicking on the Veteran’s name button.

Application & Selection Process

Once we have raised sufficient funds to purchase a Harley-Davidson, we open up our application process.  Only during that time,  Wisconsin military Veterans can nominate themselves, or be nominated by someone well known to them.  Selecting one Hero is the most difficult part of the work we do; and yet, the most exciting and rewarding. Using an application process and an Advisory Board of informed and involved community members, we will select one applicant who meets the following criteria:

Each time we are ready to accept completed applications, the below links will be active and provide you further detail as well as the ability to print off, complete and mail in all the required components. We will use every means at our disposal to “blast out” the good news of our open application period and give you a specific time frame in which to share the opportunity with a qualified candidate and/or complete the process.

Our Advisory Board will meet to review all applications received and postmarked by the deadline date. They will then select one Hero to receive a Harley-Davidson.  We will notify our candidate and work with a local dealership to select the motorcycle best suited for our Veteran’s needs.  We will gift our motorcycle as a symbol of gratitude from the many who contributed at a public event.  Just as we did for the open application process, we will notify our supporters of the gifting celebration so that all may honor our Veteran Hero.

Ways to Get Involved


It is our mission to gift a Harley-Davidson motorcycle for a deserving Wisconsin hero. We are humbled by the donations of our supporters; your generosity makes this vision a reality. You can make a tax-deductible donation here.

Help Raise Money on Your Own…

Because we are a small grassroots organization, we depend on our supporters to spread the word to raise awareness and funds. Consider hosting a third-party event and share your proceeds with Hogs for Heroes.  In the past year, the amount of third-party fundraising events has been incredible, with businesses, clubs and veteran’s groups sending us donations from sponsored rides, golf outings and events. The list of ideas can be just as creative as you wish: club cook-outs, motorcycle rides, garage sales, golf outings, chili cook-offs, bowling events, bake sales, car washes, brat stands, cafeteria change collections, restaurant dining for causes…The list goes on.  We’d love to post your group’s efforts on our site to help promote the event and your business.

Spread the Word…

Like us, tweet us, post us, copy us, forward us, link us, blast us and just plain talk us up…the more others know what we are doing, the faster we can make the vision happen for our Veterans.

Display Our Brochures…

Have a business that is likely to interact with Veterans, loyal Americans or motorcycle enthusiasts? We would be happy to send you some brochures to display.

Make an In-Kind Donation…

Goods and services allow us to greatly enhance our fundraising and/or advertising possibilities and reduce our operational costs. Large items for raffles, food or drinks for events, printing services or event hosting capabilities—- the list goes on for us and gives you a great tax break along with a marketing presence.

Volunteer Your Time…

It’s hard for us to get around the entire state, that’s where social media and the generosity of others comes into play. Consider sharing your talents, manning a booth, talking to your local community groups, or reaching out to those who may be interested on our behalf.

Invite Us In…

Have a community event or festival coming up that you think would embrace our mission? Have a business, employer or a club that is looking for their next benefactor? Consider inviting us in and providing us with a little space and time on your agenda.

Have Another Idea?

Just contact us – we’d love to hear from you and help make your plan happen!

Learn More

Our Supporters