About Us

Founding Board

Kevin and Audra, Craig and Michelle. Two brothers and their wives. Two ride and two don’t. All four solid Wisconsinites. Parents to a collective mass of five amazing people. One lawyer, one nurse, one government employee, one communications consultant. Not one of us served, but all are grateful to those who have protected our freedoms, and continue to do so, on our behalf. So how did we get here? Thanks Kevin!

Looking to combine two long time passions of Veteran support and motorcycle riding, Kevin had been looking for a way to make a large, impactful difference in a small number of lives rather than a slight difference across many. In the fall of 2014, he read an article on the therapeutic benefits of motorcycle ownership amongst Veterans with PTSD, particularly when faced with different challenges upon returning to civilian life, and the healing connection made immediate sense. After realizing nobody else in the nation offered this alternative therapy, Hogs For Heroes came to life with a small family vision and our nonprofit designation in 2014.

Knowing our limited volunteer work would be done on the side of jobs and family life, we focused on our Wisconsin Veterans and set a goal of gifting one Harley a year to change one life a year. We raised our first dollar in the Spring of 2015 and, right on plan, gifted our first Harley on May 4, 2016. We consider that very first gifting to be “our birthday”; and every year since, with amazing Supporters at our side, our grassroots effort has grown to positively impact more Veterans, as well as those who support them, than we ever imagined.

We work in conjunction with everyday citizens, organizations, and businesses who seek to improve the lives of our Veterans; and our mission’s impact greatly depends on your generosity to support our reach. We appreciate you learning more about us and hope you join us on our journey to positively change, if not save, the lives of our injured and struggling Veterans.

Our Advisory Board

Enlisting volunteer members of our community, an Advisory Board collaborates with and provides direction to our Founding Board in three primary areas:

  1. Participate in decision making as it pertains to the selection of a Veteran candidate in the gifting process.
  2. Advise on any operational or strategic matters brought to them by the Founding Board.
  3. Serve as community liaisons, fundraising advocates and organizational ambassadors for Hogs For Heroes throughout the state of Wisconsin.
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We Gift More Than Just a Motorcycle

Riding is an alternative therapy and our gifts are the tools by which one regains its healing benefits. The Harleys are not awards for service achievements, popularity-based or simply thank-you gifts but are, instead, meant to help change, if not save, struggling and at-risk Veteran’s lives by returning the ability to ride.  While our goal is to gift one bike a year, since our first gifting in May 2016, 41 injured Wisconsin Veteran riders have now regained riding in their lives.  This May we started our eighth year of gifting Harleys and, with your support, plan to put another NINE Veterans back on the road during our 2024 riding season.

FOLLOW US & SHARE US on Facebook— this is how we communicate most news.
The more others know of our mission and opportunities, the faster we can make our vision a healing reality for others.


BREAKING NEWS:  Instead of a stunning nine bikes planned for gifting this year…we’re going to make it an even TEN!  One more injured WI Veteran rider will return to The Road this season, and when we wrap things up this September…despite our goal of one of year…#50 will get her/his keys!


INTRODUCING #48: Army Veteran Cory Shier of East Troy, WI enlisted for “the kind of action you make movies out of”. He got just that with combat deployments to Iraq and Afghanistan; and he’s spent his last 15 years struggling with, and denying, PTSD’s tortuous demons. Cory rode through most of these years, but in 2023 he sold his Harley to support his family when he stopped working. He found himself further spiraling with suicidal tendencies; and in response, sought inpatient care. He’s made great headway in his healing journey these last six months: he’s learned to ask for help, he’s learned to share his story, he’s learned new skills and, as a result of his courage, he’s found new release and support. His daily fight for life will be a constant ebb and flow…but regaining a motorcycle in his life will reconnect a passion, a release and an identity for him. Join us for his Presentation of Keys Ceremony on Saturday, July 27 at 1:30 pm at The House of Harley in Milwaukee, WI as we hand over the keys to the 2021 Road King Special he chose (click here for the event flier). Read Cory’s story of struggle and determination by clicking here.


Marine Andrew Beck of Superior, WI was among the first to invade Iraq; and he left with deep, invisible physical and mental health scars that he spent the following 10 years denying. After finally seeking treatment, he’s courageously spent his last ten years addressing their impact on every aspect of his life. Wind therapy has remained the one healing tool he’s not been able to regain…until we decided differently. Andy received his keys on July 13, 2024 to a 2023 Road King Special that fully was sponsored by the Tavern League of Wisconsin.


WE ROLLED OUT 2UP AND PUT ARMY VETERANS #45 & #46 ON THE ROAD TOGETHER JUNE 22, 2024! AND BOTH OF THESE BIKES WERE FULLY SPONSORED BY WI OPERATING ENGINEERS LOCAL 139! Army Veteran, Sergeant First Class Jennifer Driebel of New Lisbon, WI was our 45th Recipient to regain wind therapy in her life fractured by service. Jennifer was a Combat Medic for a one year deployment in Bagram, Afghanistan in 2012; and after returning she both spiraled and climbed as she moved through several years of personal struggles, pain and hard-earned achievements. After 15 years with the Army National Guard, Jennifer medically retired due to combat PTSD. Despite the help she found, a big part of her healing needs remained far out of reach…and that’s where we stepped in to restore her passion for riding on the trike she needs to safely ride.

Recipient #46, Sergeant First Class Paul Morrison of Wisconsin Rapids, WI. With 22 years of dedicated military service as an MP, his multiple missions, trainings and three combat deployments earned this Soldier an Army Commendation Medal with Valor for his heroism and a Purple Heart for his injuries while in Baghdad, Iraq 2003-2004. He also devoted 20 years as a Deputy Sheriff within Adams County. He discovered riding after returning and separating; and immediately found the personal healing he needed to move forward. His physical injuries have worsened with time and he can no longer handle his sport bike’s rider position…and Hogs For Heroes felt that keeping riding in his life would help him continue to sort through the years of PTSD.


LEARN ABOUT PAST RECIPIENTS! Miss the stories of our past Recipients?  Catch them below by simply clicking on the Veteran’s name button.


CATCH OUR LATEST NEWSLETTER!  Find out the latest happenings and updates in our most recent Hogs for Heroes newsletter.  Read it here!


UNBELIEVABLE NEWS:  Fox News and their Fox & Friends First morning program flew a crew out, with Anchor Todd Piro, to interview our Hogs For Heroes family and recipients as we handed over our 18th set of keys to Marine Veteran Rick Erickson on May 23, 2021.  National attention?  Us?  UNBELIEVABLE!  Take a few minutes to watch this compassionate production on our mission’s efforts and impact by clicking here.


SUPER COOL NEWS: Once again, our Recipients came up with a way to express their appreciation for the healing gifts you made possible in their lives. In addition to the decals they previously made, they recently chose to have license plates that designate their gifting number for those who want them. Watch for WI motorcycle plates on the road that read H4H 1-31 (i.e. H4H 6), with hopefully more numbers to come. And please note, Hogs For Heroes does not ask Recipients to tag their beautiful bikes (or themselves) in any way. They choose to do it.


THE “THIS JUST DOESN’T GET OLD” NEWS: In November 2019, our Founding Family was surprised by a party our Recipients, their spouses and our Board members threw to honor us. We still choke up over this. NBC15 Madison was on hand to capture the surprise moment and tell us our nonprofit had been selected for their regional “Making A Difference” Award! This beautiful piece was created and narrated by NBC News Anchor John Stofflet and his skilled team, and features our first recipient, Sun Prairie Marine Scott Kruchten. And the cherry on top… it won a coveted Edward J. Muir journalism award in 2020.  Catch the video here.

Application & Selection Process

In advance of Wisconsin’s riding season, and once we have raised enough funds to determine how many Harleys we can purchase, we will open our application process. Only during that time can Wisconsin Veterans meeting our application criteria either apply themselves or be “nominated” with the involvement of another. Applicants must first meet the following criteria for application consideration by our Advisory Board:

Each time we are ready to accept applications, the below links will be activated for access and printing of the required components. We will share the news and specific time frames. Our Advisory Board will then meet, review qualified applications and determine our next Recipient.

Selecting one Veteran from the many deserving applications is the most difficult part of the work we do; and yet, the most exciting and rewarding. We will notify our selected candidate, work with a local dealership and, with an allotted budget, allow the Veteran to choose the Harley best suited for their needs. We will honor our Veteran by sharing their story and inviting Supporters to a public gifting ceremony during which we will introduce our Recipient and present the keys to the Harley selected. Details can be found in our “Application Process” PDF below.

Ways to Get Involved


It is our mission to gift a Harley-Davidson motorcycle for a deserving Wisconsin hero. We are humbled by the donations of our supporters; your generosity makes this vision a reality. You can make a tax-deductible donation here.

Help Raise Money on Your Own…

Because we are a small grassroots organization, we depend on our supporters to spread the word to raise awareness and funds. Consider hosting a third-party event and share your proceeds with Hogs for Heroes.  In the past year, the amount of third-party fundraising events has been incredible, with businesses, clubs and veteran’s groups sending us donations from sponsored rides, golf outings and events. The list of ideas can be just as creative as you wish: club cook-outs, motorcycle rides, garage sales, golf outings, chili cook-offs, bowling events, bake sales, car washes, brat stands, cafeteria change collections, restaurant dining for causes…The list goes on.  We’d love to post your group’s efforts on our site to help promote the event and your business.

Spread the Word…

Like us, tweet us, post us, copy us, forward us, link us, blast us and just plain talk us up…the more others know what we are doing, the faster we can make the vision happen for our Veterans.

Display Our Brochures…

Have a business that is likely to interact with Veterans, loyal Americans or motorcycle enthusiasts? We would be happy to send you some brochures to display.

Make an In-Kind Donation…

Goods and services allow us to greatly enhance our fundraising and/or advertising possibilities and reduce our operational costs. Large items for raffles, food or drinks for events, printing services or event hosting capabilities—- the list goes on for us and gives you a great tax break along with a marketing presence.

Volunteer Your Time…

It’s hard for us to get around the entire state, that’s where social media and the generosity of others comes into play. Consider sharing your talents, manning a booth, talking to your local community groups, or reaching out to those who may be interested on our behalf.

Invite Us In…

Have a community event or festival coming up that you think would embrace our mission? Have a business, employer or a club that is looking for their next benefactor? Consider inviting us in and providing us with a little space and time on your agenda.

Have Another Idea?

Just contact us – we’d love to hear from you and help make your plan happen!

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Our Supporters