About Us

Founding Board

Kevin and Audra, Craig and Michelle. Two brothers and their wives. Two ride and two don’t. All four solid Wisconsinites. Parents to a collective mass of five amazing people. One lawyer, one nurse, one government employee, one communications specialist. Not one of us served, but all are grateful to those who have protected our freedoms, and continue to do so, on our behalf. Looking to combine two long time passions of Veteran support and motorcycle riding, Kevin had been looking for a way to make a large, impactful difference in a small number of lives rather than a slight difference across many. In the fall of 2014, he read an article on the therapeutic benefits of motorcycle ownership amongst Veterans with PTSD, particularly when faced with different challenges upon returning to civilian life.  Choosing to specifically focus on Wisconsin Veterans, Kevin’s vision came to life and Hogs for Heroes was born.

Working in conjunction with everyday citizens, businesses and other veteran’s organizations, we have already seen tremendous results for Wisconsin Veterans. Hogs for Heroes is truly a grassroots effort, impacting the lives of our veterans and those that support them. Please join us on our journey as we continue to positively impact the life of another deserving Veteran rider.

Our Advisory Board

Enlisting volunteer members of our community, an Advisory Board collaborates with and provides direction to our Founding Board in three primary areas:

  1. Participate in decision making as it pertains to the selection of a Veteran candidate in the gifting process.
  2. Advise on any operational or strategic matters brought to them by the Founding Board.
  3. Serve as community liaisons, fundraising advocates and organizational ambassadors for Hogs For Heroes throughout the state of Wisconsin.
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Latest News

Hogs For Heroes came to life in late 2014 with a small family vision and our nonprofit designation. We raised our first dollar in the spring of 2015 and hoped to reach our goal of giving one Harley a year. Right on plan, we gifted our first bike in May of 2016…and with the close of the 2020 riding season, this small family nonprofit put a total of sixteen injured Wisconsin Veteran riders back on the road with beautiful Harley-Davidson motorcycles.

We work year round to raise funds for bikes to gift during Wisconsin’s riding season. These pandemic times have been tough on everyone and, in preparing ourselves for a leaner year of gifting motorcycles, we hoped we could gift two. Instead, we will be gifting at total of SIX Harleys in 2021! That’s six more struggling lives changed…because of your amazing support. And six more shopping trips to let them choose the bike of their dreams. Stay tuned as we canvas Wisconsin returning freedom to those who fought for ours! And from the bottom of our hearts…thank you.

LIKE US & SHARE US on Facebook—this is how we communicate most news! The more others know what we’re doing, the faster we can make our vision a healing reality for another injured WI Veteran rider. 


AND HERE’S #21…GETTING HER BIKE IN 2021: Staff Sergeant and Stryker Commander Ashley Ferg was with the Army National Guard for 16 years as a Chemical Operations and Chemical Reconnaissance Specialist, and during that time deployed twice to combat zones— first in Afghanistan, then in Iraq. As there wasn’t a need for her MOS, she was assigned to fill in vacated positions with the units she was attached to and found herself working in roles she was less than prepared for. She saw things that can’t be unseen, she felt things that can’t be forgotten, and she did things, in war, that can’t be undone. Those “things” all came together quickly to deeply settle within and create PTSD that left her struggling with depression, anxiety and suicidal thoughts for the next 15 years of her life. One of the best things she did for herself as she began fighting back and taking control of her life was to take a riders class and buy her first bike in 2018. Unfortunately the old bike was in disrepair and needed more work than imagined, and it has compromised her time on the road. Hogs For Heroes thought Ashley’s healing path was best supported by keeping riding in her life, and it thrilled us to be able to place our second female Veteran on the road. Learn more about Ashley’s candid struggle with life here, and join us as we hand over her set of keys to the bike she’s dreamed of on August 7. Click here for her event details and a PDF flier to print off.


MEET RECIPIENT #20:  Vietnam Army Veteran David Ronn of Fond du Lac, WI is our fourth WI Veteran to receive our healing gift this summer, and it’s a trike!    Rather than accept his father’s ultimatum to stay in high school or get a job, Dave chose to enlist in the Army at 17 years old.  He trained as a Combat Medic and was sent to Vietnam less than six months later for his first of three tours from 1968-1970.  There, he worked in a field hospital buried underground to provide emergent care to those Brothers brought in directly from combat.  The images, sounds and guilt for all he couldn’t save forever burdened, and changed, the young man’s now 70 year old life.  About 40 years ago he bought his first Bike and learned how to deal with his then, undiagnosed PTSD.  He believes riding, and the connections it’s made him, helps him be a better person.  And as he’s aged, safely managing his 34 year old, unreliable Gold Wing has become more problematic.  Hogs For Heroes felt this man needed to stay on his healing path with the stability of a H-D Tri Glide and gifted him his trike on July 24, 2021.
Learn more about Dave’s story here,


WOW!  OUR SUPPORTERS ARE THE BEST!   On June 6, Sloppy Joes in Hubertus and sister restaurant Smoke on The Water on Lake Okauchee threw one heck of a Ride & Festival for us!  Even more astonishing, in this single day event they raised enough to sponsor a Veteran & Harley pairing in full!    
And hold onto your hats…. because the many hard hats that comprise Wisconsin’s International Union of Operating Engineers (IUOE) Local 139 blew us away, again!  Between their 6/19 Golf Outing and 6/26 Poker Run, these amazing folks and their generous supporters, including the American Legion Post 139, raised a combined total of $60,000 for us!  That’s two more bikes, plus a heck of a start on the next! 
We’re raising funds now for 2022’s Harley giftings; and with this kind of community support, we’ll put at least another three Veterans back on the road in 2022.  And that’s to start…

: Army Sergeant Neal Long in De Pere, WI is our third WI Veteran to receive a Harley from us in 2021! After 9/11 rocked our world, Neal realized what his life direction needed to be and enlisted in the Army two weeks later and specialized in Military Police. After three one-year deployments in four years to Iraq’s combat zones, Neal unfortunately learned the crushing blow PTSD takes on one’s life, career and family. Having grown up around bikes and working as a service assistant at a H-D dealership before deploying, Neal experienced the value in connecting with the road. He bought a bike right out of service, and along with counseling and medications, did what he could to combat the demons he had acquired. He sold his bike two years later to support his growing family’s needs…and hasn’t been in a position to afford another since. Hogs For Heroes thought it was time this man reconnect with his personal release and the support it provides. Neal found his love on Vandervest H-D showroom floor: a 2019 Road Glide in Twisted Cherry with just 6,800 miles on her! Learn more about Neal’s story by clicking here.


…  Fox News and their Fox & Friends First morning program flew a crew out, with Anchor Todd Piro, to interview our Hogs For Heroes family and recipients as we handed over our 18th set of keys to Marine Veteran Rick Erickson on May 23, 2021.  National attention?  Us?  UNBELIEVABLE!  Take a few minutes to watch this compassionate production on our mission’s efforts and impact by clicking here.  #honored.


LEARN ABOUT PAST RECIPIENTS! Miss the stories of our past Recipients?  Catch them below by simply clicking on the Veteran’s name button.


CATCH OUR LATEST NEWSLETTER! Find out the latest happenings and updates in our most recent Hogs for Heroes newsletter.  Read it here!


“PINCH ME AGAIN” NEWS TO US…THE HOGS FOR HEROES GOLDEN ALE IS BACK FOR 2021 AND ROLLING OUT TO A BAR NEAR YOU! #HONORED to have the partnership of Captial Brewery and the Tavern League of Wisconsin supporting us again! This limited release craft beer is a fabulous Golden Ale, light and full-flavored, and specifically created to express the partnership’s deep gratitude to Veterans and support those who served. The beer flew off shelves last year and had people searching the state for it! Ask your favorite bars and stores to bring it in!


SUPER COOL NEWS: Once again, our Recipients came up with a way to express their appreciation for the healing gifts you made possible in their lives. In addition to the decals they previously made, they recently chose to have license plates that designate their gifting number for those who want them. Watch for WI motorcycle plates on the road that read H4H 1-16 (i.e. H4H 6), with hopefully more numbers to come. And please note, Hogs For Heroes does not ask Recipients to tag their beautiful bikes (or themselves) in any way. They choose to do it.


THE “THIS JUST DOESN’T GET OLD” NEWS: In November, 2019, our Founding Family was surprised by a party our Recipients, their spouses and our Board members threw to honor us. We still choke up over this. NBC15 Madison was on hand to capture the surprise moment and tell us our nonprofit had been selected for their regional “Making A Difference” Award! This beautiful piece was created and narrated by NBC News Anchor John Stofflet and his skilled team, and features our first recipient, Sun Prairie Marine Scott Kruchten. And the cherry on top… it won a coveted Edward J. Muir journalism award in 2020.  Catch the video here.

Application & Selection Process

Once we have raised sufficient funds to purchase a Harley-Davidson, we open up our application process.  Only during that time, Wisconsin military Veterans can nominate themselves, or be nominated by someone well known to them.  Selecting one Hero is the most difficult part of the work we do; and yet, the most exciting and rewarding. Using an application process and an Advisory Board of informed and involved community members, we will select one applicant who meets the following criteria:

Each time we are ready to accept completed applications, the below links will be active and provide you further detail as well as the ability to print off, complete and mail in all the required components. We will use every means at our disposal to “blast out” the good news of our open application period and give you a specific time frame in which to share the opportunity with a qualified candidate and/or complete the process. Our Advisory Board will meet to review all applications received and postmarked by the deadline date. They will then select one Hero to receive a Harley-Davidson.  We will notify our candidate and work with a local dealership to select the motorcycle best suited for our Veteran’s needs.  We will gift our motorcycle as a symbol of gratitude from the many who contributed at a public event.  Just as we did for the open application process, we will notify our supporters of the gifting celebration so that all may honor our Veteran Hero.

Ways to Get Involved


It is our mission to gift a Harley-Davidson motorcycle for a deserving Wisconsin hero. We are humbled by the donations of our supporters; your generosity makes this vision a reality. You can make a tax-deductible donation here.

Help Raise Money on Your Own…

Because we are a small grassroots organization, we depend on our supporters to spread the word to raise awareness and funds. Consider hosting a third-party event and share your proceeds with Hogs for Heroes.  In the past year, the amount of third-party fundraising events has been incredible, with businesses, clubs and veteran’s groups sending us donations from sponsored rides, golf outings and events. The list of ideas can be just as creative as you wish: club cook-outs, motorcycle rides, garage sales, golf outings, chili cook-offs, bowling events, bake sales, car washes, brat stands, cafeteria change collections, restaurant dining for causes…The list goes on.  We’d love to post your group’s efforts on our site to help promote the event and your business.

Spread the Word…

Like us, tweet us, post us, copy us, forward us, link us, blast us and just plain talk us up…the more others know what we are doing, the faster we can make the vision happen for our Veterans.

Display Our Brochures…

Have a business that is likely to interact with Veterans, loyal Americans or motorcycle enthusiasts? We would be happy to send you some brochures to display.

Make an In-Kind Donation…

Goods and services allow us to greatly enhance our fundraising and/or advertising possibilities and reduce our operational costs. Large items for raffles, food or drinks for events, printing services or event hosting capabilities—- the list goes on for us and gives you a great tax break along with a marketing presence.

Volunteer Your Time…

It’s hard for us to get around the entire state, that’s where social media and the generosity of others comes into play. Consider sharing your talents, manning a booth, talking to your local community groups, or reaching out to those who may be interested on our behalf.

Invite Us In…

Have a community event or festival coming up that you think would embrace our mission? Have a business, employer or a club that is looking for their next benefactor? Consider inviting us in and providing us with a little space and time on your agenda.

Have Another Idea?

Just contact us – we’d love to hear from you and help make your plan happen!

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Our Supporters